KENT WOODCOCKCREATIVE DIRECTOR
Kent is a creative strategist and communications specialist known for shaping ideas into clear, compelling brand stories. Operating from his home studio in Newcastle, Australia, for over 20 years, Kent has worked with small, medium, and large organisations—local, national, and international—leading the full creative process from initial insight through to final delivery, supported by an outstanding team of creative professionals.
He excels at taking projects from strategy and concept development, through project management and production, to execution across all mediums, including digital, print, video, environmental, and internal communications.
Kent’s work blends insight, imagination, and practical execution—helping organisations articulate who they are, what they stand for, and why it matters. Driven by curiosity and a passion for meaningful impact, he continues to craft ideas that move audiences and strengthen brands.
KAYE BRENNAN | Communication Specialist
Kaye takes a highly strategic approach to all marketing and communication projects and was integral to the success of the Brand Maitland, Parkes, Armidale, Singleton and Gunnedah Projects.
For Maitland she created ‘The Levee’, a new name for Maitland’s rejuvenated CBD. A communication specialist with deep experience in advertising, marketing and branding, Kaye is also a seasoned producer for TV, video and photography assignments. She has written and produced work across all mediums, at a regional, state and national level to enhance public perception and raise brand value.
Her advertising agency clients included NIB, RTA, Australia Post, Sydney Water,EPA, NSW Health, Maritime and many more. At her consultancy KB Communications and Marketing, she works directly with clients.
Her roles with KWCS span creative writing, strategic planning, project management, workshop facilitation and brand distillation. Kaye’s insights and refined skill set will help ensure success for Newcastle City Council.
JACK HOLLINGWORTH | Art Director
Jack is a young and passionate creative who has been working closely with the KWCS team for the past 9 months as FEELS Creative.
Having achieved his Diploma of Graphic design, Jack has broadened his horizons by developing his skills and interests in animation, illustration and editing.
With experience in the hospitality industry, Jack works closely with MEET restaurant to develop and orchestrate their digital marketing and social media presence and service his own clients such as Coal & Cedar, BFFit, Hair of The Dog and UrbanVIne.
Jack has a keen interest in the surf industry and worked in partnership with Waves of Wellness Foundation and Fisherflicks to create ‘Fisherflicks Surf Film Festival’ in 2017. Having entries all over the country, the film festival raised up to $28,000 for the mental health foundation.