Consistency in brand communication is central to Orica’s global presence. Working in partnership, KWCS has helped simplify and clarify hundreds of complex messages, creating cohesive design solutions across video, print, digital, and exhibition environments worldwide.

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Andrew Valler - Head of Communications

Phone 0437 829 211  Email andrew.valler@orica.com

Working alongside the Hunter Melanoma Foundation to raise awareness and influence safer behaviours among outdoor workers has been a standout project for us in 2025. The HIA called the pitch deck one of the best they’ve ever seen.

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Claudia Tolhurst - HMF CEO

Phone 0412 955 934

The new brand and positioning for Turnbull Hill Lawyers has continued into 2025 to perform successfully across all media. Online, digital platforms, internal communications, social media, buses, television, and outdoor advertising.

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Gavin Hanrahan - Managing Partner

Turnbull Hill Lawyers

Phone: 02 4904 8000 

Naming, creating, and investing in the development of a high-performance, 97% natural material surfboard that can match the shape of any board on the market, providing surfers and the industry a natural choice. Visual is a communication concept and is set to launch in 2026 after nine years of research and development.  

Always hands-on, I kept the screen, I cut, and the first bandanna I printed to showcase the original Bandanna Day concept to 14 teenagers living with cancer. Thirty years ago, I believed the strategy, concept, and idea could develop into something meaningful. 

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Helping a business establish its brand is deeply rewarding. There’s always anxiety and uncertainty in the early days, but watching that business grow and succeed in the highly competitive Hunter Valley market makes it all worth it.

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Sheree Klasen | Principal

Phone 0417 445 308

Email sheree@nextmoveproperty.com.au

This captures the essence of fatigue—what it looks and feels like. This concept inspired the Fit for Life family of characters, created for Ethos Health. These characters have become a key tool for communicating health, work safety, and well-being messages to organisations including Glencore, Ausgrid, PWCS, Yancoal, and Hunter Water in 2026.

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Dr Trent Watson  - Ethos Health Chief Executive Officer

When the brief is to create a new brand that unites a national workforce, this was the unprompted response from two members of the South Australian team on seeing the new Umwelt brand:

“Yes — what a feeling.”

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Rebecca Wilkinson - Umwelt Marketing Manager 

Phone 0477 995 850 Email RWilkinson@umwelt.com.au

In 2025, KWCS helped Ethos Health simplify complex communication into clear, compelling messages that highlight product benefits and drive awareness, understanding, inquiry and sales.

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Dr Trent Watson  - Ethos Health Chief Executive Officer

Phone 02 4962 8700  Email twatson@ethoshealth.com.au

We partnered with Glencore to manage psychosocial health and safety, delivering the program name, design, and communication framework for this vital initiative.

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Fiona Holman - Glencore Health and Injury Manager

Phone  0407 215 849

Email Fiona.Holman@glencore.com.au

Employee communications working closely and confidentially with clients has become a specialised area for KWCS. From EVPs, Health, Safety, Training, and key Employee Communications, working with Glencore, Ausgrid, and Orica. 

Helping design Orica's Reconciliation Action Plan was a project that has great significance for the KWCS Team having worked closely with the First Nations People when developing many regional brands across NSW over the last 10 years.

Proud to have shaped the 150-year-celebration brand for Orica, one of Australia’s oldest and most successful companies.

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Andrew Valler - Head of Communications

Phone 0437 829 211  Email andrew.valler@orica.com

There’s nothing more rewarding than creating a new brand and guidelines and seeing the teams bring them to life in major presentations and workshops.

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Rebecca Wilkinson - Umwelt Marketing Manager 

Phone 0477 995 850 Email RWilkinson@umwelt.com.au

I remember it vividly—30 years ago, Bill McDonald asked this question in a meeting with his new business manager, Andrew Helmers. When the new logo was presented, Bill’s excitement was palpable. That refreshed look and communication played a key role in winning the BHP Billiton steel-frame homes contract. Would they have won with the old branding? Perhaps not. Change is what we create—and when done right, it can be remarkably successful, just as it is today.

Working closely with the digital team at Ethos Health, KWCS has contributed to the development of their new website and applied design and UX skills to the Fatigue Tech and Fit Together apps and internal communications.

For the full story

Dr Trent Watson  - Ethos Health Chief Executive Officer

Phone 02 4962 8700  Email twatson@ethoshealth.com.au